As usual, the street culture continues to win and inspire high-end brands all over the world. After a not so nice legal dispute in 2000 between the street brand Supreme and the luxury Parisian label Louis Vuitton, the two labels have decided to collaborate on a line. It’s ironic that Supreme and Louis Vuitton can see eye to eye long enough to create together as their prior differences drove the French designer to demand incineration of the products they felt infringed on their likeness. The beef started with a line of skate decks that Supreme put out with their logo embedded inKim Kim Kto the Louis Vuitton logo with the potential of confusing the high-end brand’s customer. Strangely enough, the same series of events took place when Levi’s came after Supreme for using their traditional red tab, next thing you know the two brands roll out the Cozy Collection for FW16.
British designer Kim Jones was named the artistic director of Louis Vuitton in 2011, he says with the Supreme collaboration his goal is to just excite and he is excited about it. Micheal Burke, CEO of Louis Vuitton is the one who actually encouraged the union, requesting a meeting with the founder of Supreme, James Jebbia, to express his interest in the brand.
After about a year in development, the collaboration will include sneakers, bags, backpacks, fanny packs, cardholders, and wallets. There will also be a mashup LV x Supreme monogram pattern on baseball caps, baseball shirts, pants, and jackets. Kim Jones said: “We are going to drop the bags in different colors in different places at different times. It’s all about respect”. He also added: “This is a world where everyone wants new, new, new, it’s nice to be able to throw in something that’s completely fresh”