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Swizz Beats X Bally

BALLY X SWIZZ – Music producer Swizz Beatz and Swiss luxury brand Bally recently teamed up to create an artsy, colorful, collection of fashionable gear. The recent collabo appropriately named The Bally Collective first came to life when Swizz posted a related brand post on his Instagram feed sometime last year. The Bally Collective project is also designed alongside Spanish artist Ricardo Cavolo, Swizz and Cavolo initially met through the “No Commission” foundation, created to support the artist by ensuring they receive 100% of the proceeds from their works.

Ricardo’s eye appears to be highly influenced by folk art and tribal tattoo culture with certain images inspired by religious imagery. The Bally Collective is a collection of colorful sneakers, loafers, wallets, and apparel that speaks loudly to fashion heads all over the world. Swizz says “Bally is an iconic brand that represented the music culture very early, and the quality, in my opinion, has always been number one”. The Bally Collective launched globally on September 26th on the Bally website and all flagship stores.



October 23, 2017